Is spending on consumer channels an effective marketing method or should pharma companies continue with an HCP centric approach?
Is spending on consumer channels an effective marketing method or should pharma companies continue with an HCP centric approach? https://datazymes.com/wp-content/uploads/2023/02/HCP-centric-approach-1024x683.jpg 1024 683 deepak https://secure.gravatar.com/avatar/acfa5c400ac94d9a541d4f108658dcbb?s=96&d=mm&r=gTraditional Marketing Engagement in Pharma: A Background Excellent customer experiences are a key driver of business value in life sciences companies. However, pharma companies are yet to take advantage of this trend. Most struggle to offer a consistent level of engagement across digital and non-digital channels and face an uphill challenge for relevance. Marketing methods…
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