Commercial Data

5 Emerging
5 Emerging Marketing Trends in Pharma Data Analytics Driving Sales and Actionable Insights
5 Emerging Marketing Trends in Pharma Data Analytics Driving Sales and Actionable Insights 1024 683 deepak

Pharma Marketing Analytics: A Brief Background Data drives the marketing and sales processes in the pharmaceutical industry. It powers drug discovery and clinical trials while boosting operational performance in commercial aspects. But sizeable chunks of data remain unseen and untapped to commercial operations, allowing insights and opportunities to leak away. This is where data analytics…

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Omnichannel Marketing
Does Omnichannel Marketing have a Future in the Pharmaceutical Industry?
Does Omnichannel Marketing have a Future in the Pharmaceutical Industry? 1024 683 deepak

Traditional Multichannel Marketing in Pharma: A Brief Look With growing digital sophistication, healthcare practitioners and life sciences companies engage in tailored and engaging experiences that help in marketing their drugs and services. Over the past 20 years, multichannel marketing has been evolving as a solution to marketing challenges plaguing the pharmaceutical industry. At first, this…

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Adoption Of Snowflake
Adoption of Snowflake in the Pharmaceutical Industry: A Brief Introduction
Adoption of Snowflake in the Pharmaceutical Industry: A Brief Introduction 1024 426 deepak

Cloud-based Data Warehousing in Life Sciences: A Background Traditionally, cloud-based data warehousing technologies presented significant value in healthcare by giving medical service providers a platform to wirelessly collect data for storage, computation, accessibility and sharing. Medical device manufacturers and healthcare providers also offered big data management services to clients without relying on traditional computing databases.…

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Adoption Of Big Data Repositories In Pharma
Cloud-based Enterprise Data Warehousing: A Comparison of Snowflake vs Amazon Redshift vs Azure Synapse
Cloud-based Enterprise Data Warehousing: A Comparison of Snowflake vs Amazon Redshift vs Azure Synapse 1024 683 deepak

Adoption of Big Data Repositories in Pharma: Background The use of big data in drug research stemmed from more efficient data access and more secure data repositories for biopharma companies. Historically, data management systems and warehouses were based on heavily structured paradigms that assumed the data was being captured for specific questions. But with a…

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Cloud Based
Snowflake: How the Cloud-agnostic Data Warehouse Solution is Winning the Race in Data Management?
Snowflake: How the Cloud-agnostic Data Warehouse Solution is Winning the Race in Data Management? 1024 683 deepak

Traditional Data Warehouses and Cloud Deployments: Background Traditionally, data warehouses consolidated business data from in-house applications and databases along with SaaS (Software as a Service) platforms to serve a single repository for an organization to consult and make decisions regarding data and business intelligence. Data warehouses enabled analytics reporting and analytical processing that transactional databases…

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Big Data Challenges
Are Big Data Challenges hampering Pharma’s Innovation efforts?
Are Big Data Challenges hampering Pharma’s Innovation efforts? 1024 683 deepak

Background Advanced analytics in the pharmaceutical and life sciences industry can potentially transform commercial functions and drug distribution. But pharmaceutical majors still rely on traditional data warehouse solutions offered by mainstream technology and consulting firms. The traditional data management solutions for the life sciences market have seen an explosive growth in the past couple of…

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Does An Integrated Data Management Solution Achieve Operational Agility In Pharma Companies
Does an Integrated Data Management Solution Achieve Operational Agility in Pharma Companies?
Does an Integrated Data Management Solution Achieve Operational Agility in Pharma Companies? 1024 683 deepak

Data Digitization: Efficacy of Integrated Data Management Solutions in Pharma Traditionally, pharma has been slow to adopt technology. Critical to pharma digitization is the use of integrated data solutions and digital technologies that leverages automation and analytics. Pharma companies, life sciences and biotech majors have huge data collated from various sources. The biggest challenge is…

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SMB Pharma
Why a Cloud Data Management Journey Necessary for Small and Medium Businesses (SMBs) in Pharma?
Why a Cloud Data Management Journey Necessary for Small and Medium Businesses (SMBs) in Pharma? 1024 683 deepak

Background to Cloud Adoption in Life Sciences The cloud remains at the forefront of digital transformation efforts across industries. But compared to other consumer-focused industries, pharmaceutical and biotechnology companies have been slower to adopt emerging cloud technologies. According to Accenture, compared to eleven industries surveyed, biopharma ranked the lowest in achieving innovation, data access, and…

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Modern Data Platforms Build Or Buy
Modern Data Platforms: Build or Buy Dilemma
Modern Data Platforms: Build or Buy Dilemma 874 600 Vivek g

Read about the key factors to consider while making build versus buy decision for modern data management and insight platforms. In quest of modernization, most Life Science organizations are embarking to adopt new-age cloud technologies, artificial intelligence, and machine learning capabilities, to gain a competitive edge with innovations and to become a data-driven organization. They…

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DataZymes HARMONY_Eboo
Accelerate your Cloud Data Platform journey through Harmony
Accelerate your Cloud Data Platform journey through Harmony 874 600 Vivek g

HARMONYTM, our purpose built Cloud Data Platform for Pharma, can accelerate your Cloud Data Platform journey with cost and time savings. Smart Data Intake, Quality, Data Pipelines, and Speed to Realize Value of Data Assets are Key for Accurate and Instant Insights for Life Sciences. Data is growing from all directions in Lifesciences’ value chain…

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