Commercial Data

Pharma Marketing Analytics: A Brief Background Data drives the marketing and sales processes in the pharmaceutical industry. It powers drug discovery and clinical trials while boosting operational performance in commercial aspects. But sizeable chunks of data remain unseen and untapped to commercial operations, allowing insights and opportunities to leak away. This is where data analytics…

Traditional Multichannel Marketing in Pharma: A Brief Look With growing digital sophistication, healthcare practitioners and life sciences companies engage in tailored and engaging experiences that help in marketing their drugs and services. Over the past 20 years, multichannel marketing has been evolving as a solution to marketing challenges plaguing the pharmaceutical industry. At first, this…

Cloud-based Data Warehousing in Life Sciences: A Background Traditionally, cloud-based data warehousing technologies presented significant value in healthcare by giving medical service providers a platform to wirelessly collect data for storage, computation, accessibility and sharing. Medical device manufacturers and healthcare providers also offered big data management services to clients without relying on traditional computing databases.…

Adoption of Big Data Repositories in Pharma: Background The use of big data in drug research stemmed from more efficient data access and more secure data repositories for biopharma companies. Historically, data management systems and warehouses were based on heavily structured paradigms that assumed the data was being captured for specific questions. But with a…

Traditional Data Warehouses and Cloud Deployments: Background Traditionally, data warehouses consolidated business data from in-house applications and databases along with SaaS (Software as a Service) platforms to serve a single repository for an organization to consult and make decisions regarding data and business intelligence. Data warehouses enabled analytics reporting and analytical processing that transactional databases…

Background Advanced analytics in the pharmaceutical and life sciences industry can potentially transform commercial functions and drug distribution. But pharmaceutical majors still rely on traditional data warehouse solutions offered by mainstream technology and consulting firms. The traditional data management solutions for the life sciences market have seen an explosive growth in the past couple of…

Data Digitization: Efficacy of Integrated Data Management Solutions in Pharma Traditionally, pharma has been slow to adopt technology. Critical to pharma digitization is the use of integrated data solutions and digital technologies that leverages automation and analytics. Pharma companies, life sciences and biotech majors have huge data collated from various sources. The biggest challenge is…

Background to Cloud Adoption in Life Sciences The cloud remains at the forefront of digital transformation efforts across industries. But compared to other consumer-focused industries, pharmaceutical and biotechnology companies have been slower to adopt emerging cloud technologies. According to Accenture, compared to eleven industries surveyed, biopharma ranked the lowest in achieving innovation, data access, and…