Pharmaceutical companies spend millions of dollars on marketing campaigns to ensure that they reach the right physicians at the right time. We are experiencing an evolution of marketing channels and reach campaigns. Increasingly, the traditional approach of designing and implementing a marketing campaign once a year is becoming outdated. Brand teams want to measure ROI and get insights at the end of each campaign to be able to realign rapidly for the next campaign.
Although the design and measurement of campaigns at frequent intervals sounds intuitive and something that the brand ideally must do, the marketing mix modelling exercise is time-consuming, tedious, and prone to errors. There is a need for a streamlined process now more than ever. A process that if set up once can run effortlessly with minimum human intervention with a modern state-of-the-art tool.
DataZymes Maven brings human intelligence and machine intelligence together to digitize and accelerate pharma marketing effectiveness processes and enables organizations to get more value from their marketing investments. Maven incorporates industry-leading algorithms with the flexibility to include client-specific techniques and approaches.
Maven can enable pharma teams to run the ROI analyses for campaigns quickly across all their projects at scale, ensuring analytically supported optimal budget allocations.
Maven has one seamless platform servicing the complete needs of brand teams to measure ROI and make quick decisions. The modules simplify different aspects of campaign design and ROI measurement.