Pharmaceutical companies spend millions of dollars on marketing campaigns to ensure that they reach the right physicians at the right time. We are experiencing an evolution of marketing channels and reach campaigns. Increasingly, the traditional approach of designing and implementing a marketing campaign once a year is becoming outdated. Brand teams want to measure ROI and get insights at the end of each campaign to be able to realign rapidly for the next campaign.
Although the design and measurement of campaigns at frequent intervals sounds intuitive and something that the brand ideally must do, the marketing mix modelling exercise is time-consuming, tedious, and prone to errors. There is a need for a streamlined process now more than ever. A process that if set up once can run effortlessly with minimum human intervention with a modern state-of-the-art tool.
Solution Overview
DZMaven brings human intelligence and machine intelligence together to digitize and accelerate pharma marketing effectiveness processes and enables organizations to get more value from their marketing investments. DZMaven incorporates industry-leading algorithms with the flexibility to include client-specific techniques and approaches.
DZMaven can enable pharma teams to run the ROI analyses for campaigns quickly across all their projects at scale, ensuring analytically supported optimal budget allocations.
DZMaven has one seamless platform servicing the complete needs of brand teams to measure ROI and make quick decisions. The modules simplify different aspects of campaign design and ROI measurement.
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Product Features
Automated ROI analysis with an intuitive interface
Secure and scalable architecture hosted on AWS that allows handling large and complex processing with ease
Historical results and benchmarks can be stored and retrieved
Multiple iterations with varying parameters can be run and analysed
Easy visualization of summaries and results across different modules
ROI optimization and budget allocation
Saving and retrieval of results
Project-ready datasets in a few clicks with the powerful ‘Data Playground’ module
Insights grounded in statistical techniques and validated by experts
Business Benefits
Faster insights — ROI analysis in minutes rather than days or weeks, thus allowing users to measure multiple campaigns in a year
Reduces the cost of analytics to a fraction of existing costs
Scalable to other brands, tactics, and data types
Flexible to incorporate client-specific ROI processes, approaches, techniques, and data systems
More control in user’s hand to arrive at optimal and accurate solution
Data playground module allows workflow execution at regular intervals
