As Pharma adapts to the new commercial models, it needs to take an integrated, holistic, and programmatic approach to make decisions.
With the availability of rich, diverse data sets combined with sophisticated technologies to integrate and mine them, the promise of data-driven decision-making at scale within pharma organizations is coming true.
At DataZymes, we use digital technology to integrate siloed analytical areas and provide commercial leaders in Pharma with the ability to get a single, unified view of their brand and make quick business decisions.
Rapidly advancing multi-channel marketing demands a unified and highly integrated view of performance across channels. Our approach is to develop a highly integrated MCM solution for organizations to monitor brand performance and understand ROI across channels and promotional drivers to make the most of marketing investments.
The salesforce continues to be one of the most important, effective, and most expensive channels for Pharma – and thus there is a need to ensure the maximum return on this investment.
Our Sales Effectiveness solutions look at understanding gaps in performance and activity to allow sales leaders to get the most of their teams.
The exponentially rising volumes of real-world data available provide Pharma huge opportunities to understand patient behavior. But mining large volumes of data requires expertise in setting up data infrastructure — a skill not many consulting companies have.
Technology companies struggle to understand the complex and new patient data sets that require strong domain knowledge. DataZymes bridges the gap between the Pharma, data, and technology by building data infrastructure purpose-built for patient data. Our data infrastructure uses elastic search technology to mine millions of records and apply appropriate business rules and transformations to get the required analysis and outputs in a matter of seconds.
Market Access Analytics
Pharma managed care teams and requirements have undergone a phenomenal transformation in the recent couple of years. The increasing complexities and the changing dynamics of the managed care players require the account management teams to strategize and effectively drive engagements.
Our experience working with multiple pharma clients reveals common challenges faced by the managed care functions include nascent adoption of BI technologies, disparate and complex data sources, and greater reliance on human intelligence for decision making.
DataZymes provides solutions and approaches to mitigate these challenges, driven by strong technology and domain expertise.