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Decision Sciences

As Pharma adapts to the new commercial models, it needs to take an integrated, holistic, and programmatic approach to make decisions.

With the availability of rich, diverse data sets combined with sophisticated technologies to integrate and mine them, the promise of data-driven decision-making at scale within pharma organizations is coming true.

At DataZymes, we use digital technology to integrate siloed analytical areas and provide commercial leaders in Pharma with the ability to get a single, unified view of their brand and make quick business decisions.

Multi-channel Marketing

Rapidly advancing multi-channel marketing demands a unified and highly integrated view of performance across channels. Our approach is to develop a highly integrated MCM solution for organizations to monitor brand performance and understand ROI across channels and promotional drivers to make the most of marketing investments.

Market Access Analytics
Brand Insights
A/B Testing
Market Mix Modeling
Data Quality
Brand Insights
For uncovering brand insights, we have frameworks that look at the leading and lagging outcome metrics as well as activity metrics at a nation, segment, and region level. This gives marketing teams a complete picture of the brand’s potential and performance.
A/B Testing
For giving the marketers a more tactical view of business performance and a better understanding of ROI for a specific tactic or channel, we run multiple test and control experiments at scale using an automated control group generator.
Market Mix Modeling
For providing the marketers with a more strategic view of business performance, we do a multivariate regression of marketing interventions to quantify the role of each marketing lever including contribution, marginal ROI, lag structures, etc. in the overall impact on sales. We have automated a significant part of the MMX process to provide clients with cost and time benefits.
Data Quality
Leverages a capability maturity model to provide organizations with an understanding of the current state of data systems along with a roadmap to enhance data growth for analytical purposes.

Sales Effectiveness

The salesforce continues to be one of the most important, effective, and most expensive channels for Pharma – and thus there is a need to ensure the maximum return on this investment.

Our Sales Effectiveness solutions look at understanding gaps in performance and activity to allow sales leaders to get the most of their teams.

Sales Leadership Dashboard
Field Performance Reporting
Segmentation and Targeting
Sales Leadership Dashboard
For providing intuitive views into the performance of Field force, Promotional tactics, budgets, and spends, we have a Sales Leadership performance monitoring platform that integrates internal and external data. The platform provides users the ability to monitor, drill-down, and identify performance trends across geographical hierarchies and selling teams.
Field Performance Reporting
For providing your salesforce real-time, meaningful customer data and insights to help build customer relationships and new sales opportunities. Intuitive views of all key KPIs allowing salesforce to get to the relevant information with minimal navigation, while on the go.
Segmentation and Targeting
Identifying the right Physician/Customers segments and creating the optimum targeting plan.

Patient Analytics

The exponentially rising volumes of real-world data available provide Pharma huge opportunities to understand patient behavior. But mining large volumes of data requires expertise in setting up data infrastructure — a skill not many consulting companies have.

Technology companies struggle to understand the complex and new patient data sets that require strong domain knowledge. DataZymes bridges the gap between the Pharma, data, and technology by building data infrastructure purpose-built for patient data. Our data infrastructure uses elastic search technology to mine millions of records and apply appropriate business rules and transformations to get the required analysis and outputs in a matter of seconds.

Patient Analytics
Patient Journey
Persistence and Adherence
Hub Analytics
User Adoption
Patient Journey
For providing users with standard and custom analytics to track and understand patient behavior. from diagnosis, treatment, switching between medications, outcomes, and associated costs.
Persistence and Adherence
For understanding how long patients take a drug before either switching to a new drug or stopping treatment entirely. Also, for taking a look into potential causes of switching away and stopping treatment by looking at adherence and compliance rates.
Hub Analytics
For supplying pharma companies with a range of analytical solutions to improve compliance and reduce discontinuation rates. With specialty products getting the bulk of approvals, patient support and field reimbursement programs have become increasingly important to help patients understand these complex medications and stay compliant.
User Adoption
Uses best-in-class processes and techniques to build great visualizations that help you understand the big picture, identify trends, and highlight the data points that require your immediate action.
Multi-Channel-Marketing

Market Access Analytics

Pharma managed care teams and requirements have undergone a phenomenal transformation in the recent couple of years. The increasing complexities and the changing dynamics of the managed care players require the account management teams to strategize and effectively drive engagements.

Our experience working with multiple pharma clients reveals common challenges faced by the managed care functions include nascent adoption of BI technologies, disparate and complex data sources, and greater reliance on human intelligence for decision making.

DataZymes provides solutions and approaches to mitigate these challenges, driven by strong technology and domain expertise.

Payer Segmentation and Behavioral Analysis
Contracting
Effectiveness
Plan
Profiling
Access Coverage
Reporting
Payer Segmentation and Behavioral Analysis
For identifying attributes, drivers, and behaviors to segment payers and design-focused strategies through integrated and comprehensive analysis. These BI-enabled solutions enable real-time to drill down conduct deep-dive analyses.
Contracting
Effectiveness
For providing a suite of enablers to drive effective contracting and payer targeting: O Copay Elasticity to determine the impact of copay shift on patient behavior and brand share O Spillover Analysis to understand the effect of physician restrictions on Commercial Rx.
Plan
Profiling
For targeting select plans by analyzing driving factors and relative performance through 'on-demand’ details, variable driven plan ranking, and segmentation solutions with the ability to view national and localized plans.
Access Coverage
Reporting
For effective strategy and account planning through our Access Reporting Solutions and human-centric design based actionable and Real-time Insights. This includes a scalable and flexible solution to track, measure, and report coverage and reimbursement metrics across payers.

Differentiators

Deep expertise in Pharma domain and data expertise

Experienced data scientists in Advanced Analytics

Successfully enabled advanced analytical models for cross-pharma data sets such as patient, marketing, sales, activity, etc.

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