Accelerate the Data to Insights journey, delivering high business impactAccelerate the Data to Insights journey, delivering high business impact https://mlfj0gsoxwj5.i.optimole.com/fcOYeqc-5Id9qsPL/w:auto/h:auto/q:90/https://datazymes.com/wp-content/uploads/2021/01/dataZymes-XSIGHT_Ebook.jpg 874 600 datazymeusr datazymeusr https://secure.gravatar.com/avatar/ce46ffe3044831cca29cedcddd6c594f?s=96&d=mm&r=g
Xsight, our pre-built BI Solution helps accelerate the journey from Data to Insights through 250+ KPIs across Pharma Business Functions.
Accelerate journey from Data to Insights with holistic Reporting suite
In the current competitive landscape, it is imperative for the pharma sales and commercial functions to focus on the right metrics and measurements.
Pharmaceutical companies rely on plethora of internal and external data to make strategic decisions. Some of the key business areas that are driven heavily on the data are:
- Commercialization and product teams
- Marketing Insights
- Patient and Payer teams
- R & D and Medical Affairs
The challenges faced by the business are primarily two-fold:
- Identifying the right technology
- Determining the key set of KPIs that are true reflection of the growth and opportunities
This results in sub-optimal process requiring the business teams focusing on generating reports rather than generating decision driving insights. This also results in high turn-around time for ad hoc data requests and analysis.
DataZymes has leveraged its collective experience working with gamut of large as well as medium sized pharmaceutical clients to design and develop XSIGHTTM, a BI based Reporting and Descriptive Analytics suite to help Sales, Marketing and Commercial teams to understand health of business, identify potential opportunities and mitigate risks.
XSIGHTTM intends to provide a launchpad to the clients to setup the reporting eco-system, seamlessly integrating cutting edge technology such as Machine Learning, NLG, and embedded Analytics.
XSIGHT provides a holistic view of the brand and market performance spanning across range of syndicated and internal data sources such as Sales, Rx, Re-distribution, Patients, Promotional and Customer data. It seamlessly integrates disparate data sources and custom business rules that cater to the precise business needs and help drive strategic decision making. Ready use modules of XSIGHT have the flexibility to be deployed as is or customized as per the clients’ business needs.
DataZymes understands the challenges pharma clients face in determining the right combination of the technology and KPIs and XSIGHTTM provides a pre-built suite of modules spanning across Sales, Managed Care, Promotional and Patient related metrics.
The salient features of the solution are as follows:
XSIGHT solution framework
US Pharma client focused on Specialty therapy areas was looking to set up a holistic Field Reporting solution and streamline the current process to provide ‘Single version of Truth’ across the organizational hierarchy.
DataZymes XSIGHTTM enabled rapid deployment of the Field and Sales modules, integrating with the client’s commercial data warehouse, and incorporating all the required business rules, such as crosswalks to handle territory realignments, custom geo-coding for territories and market definitions.
- Organic data governance with quality checks built into the system at multiple levels
- Integrated views with over 80 KPIs
- De-coupled data blocks model architecture, allows rapid changes to Business rules/metrics
- Role Based Security and Distribution Lists Handled on Tableau Server