Experiment at scale and agility to guide your investment decisions
DataZymes Maven brings human experience and machine learning together to digitize and accelerate pharma marketing effectiveness processes and enable organizations to get more value from their marketing investments. Incorporating industry-standard algorithms with the flexibility to include client-specific techniques and approaches.
Brand teams are constantly evaluating ROI of marketing tactics and want to get a quick directional evaluation of the campaign. But analytics teams have limited capacity and budgets, and can only support critical projects in a timely manner. This leaves many brand teams frustrated and forces them to make decisions based on gut feel or run sub-optimal campaigns.
Maven can enable pharma to run these ROI analyses quickly across all their projects at scale, ensuring analytically supported optimal budget allocations.