Data Management for new age data

Mar 15, 2024 | Commercial Reporting
Shivam Srivastava
Data Management For New Age

Data Management for new age data

Data Management for new age data 1024 574 deepak

In the rapidly evolving landscape of the pharmaceutical industry, managing the data is very crucial. The influx of new age data has the potential to revolutionize clinical trials, drug development, patient care, manufacturing, and overall business operations. The new age technologies such as big data, advanced analytics, and AI/ML pose both challenges and opportunities for pharmaceutical companies.

New age data vs Traditional data:

Over years, data has become complex due to the various structured, semi-structured, and structured formats. Additionally, Data Volume and speed of Data growth has just increased the complexity in data management.

New age data can be differentiated from traditional data based on following factors:


Traditional data typically refers to smaller datasets that can be easily managed and analysed using traditional database systems. In contrast, new age data Involves massive volumes of data coming from various sources like social media, sensors, logs etc.


Traditional data has a moderate pace of data generation and updates occur on a periodic basis. New age data, on the other hand, new age data is generated and updated at a very high speed. This requires real-time processing for data like social media, financial transactions, geospatial services etc.


Traditional Data is primarily structured and can be properly managed using relational databases. New Age Data contains structured, semi-structured, and unstructured data. This includes text, images, videos, logs, social media posts and other types of data which may require distributed storage and No SQL databases to manage.


Traditional data is simple to manage and analyse with well-defined relationships between entities. New age data involves complex relationships and require specialized tools and advanced analytics techniques to process and manage.


Traditional Data is mainly used for transactional processing and structured reporting. New Age Data is used for advanced analytics, forecasting and extracting valuable insights to support data-driven decision-making.

Challenges in New Age Data Management:

Organizations struggles with following broad issues while managing new age data:

Scalability and Flexibility

The sheer volume and variety of data is a significant challenge. Organizations must look towards cloud computing and distributed databases as traditional databases may struggle with the scale and diversity of data.

Data Security and Privacy

As sensitive patient information is very valuable, robust security measures and protecting privacy are utmost important. Organizations must comply with data protection regulations to maintain trust and uphold ethical standards in handling patient data.

Data Quality

The quality of data is very important for real time analysis and decision-making. With the vast amount of data being generated, organizations face the challenge of ensuring data accuracy, consistency, and reliability.

Strategies for New Age Data Management:

Pharma companies can implement following strategies to manage the data effectively and adding high quality:

Cloud-based Data Management

Cloud platforms provide scalable and flexible solutions for storing and processing large volumes of data. Pharmaceutical companies are embracing cloud platforms (AWS, Azure, Google Cloud) for scalable and flexible storage solutions.

Big Data Technologies

Technologies such as Hadoop and Spark can be used for distributed storage and processing of large datasets. Organizations are leveraging these technologies for analytics and distributed processing to extract valuable insights from large datasets.

Integration with AI and ML

Integrating Artificial Intelligence (AI) and Machine Learning (ML) helps in predictive analytics and automated decision-making from large datasets. Pharmaceutical industry is moving towards AI/ML for better decision making in drug discovery, clinical trials, and personalized medicine. Leveraging tools like TensorFlow, scikit-learn, or PyTorch will help companies create more effective commercial strategies.

Real-time Analytics

Organizations should invest in real-time analytics solutions, for real-time data processing to get immediate insights. Technologies such as Apache Kafka and AWS Kinesis for streaming data and Apache Flink and Apache Storm for real-time analytics can be utilized to adopt real-time data processing capabilities.

Leveraging AI in Modern Data Management:

AI is transforming the world at a rapid pace and Pharma Industry can leverage it to significantly improve the data management. AI can be implemented in following areas to gain productivity and reduce cost:

Data Quality and Cleansing

AI models can detect data errors, duplicates, and inconsistencies, improving overall data quality. These models can learn from historical data to identify anomalies and outliers, assisting in data cleansing.

Automated Data Classification and Tagging

AI can be used to classify and tag data based on its content. This makes it easier to organize and manage large datasets helping in data governance and compliance.

Data Security and Privacy

AI helps in identifying threats, anomalies, and behavioural patterns to enhance data security. It can also automate the detection of sensitive data and potential security breaches helping organizations in enhancing overall data security and privacy.

Data Storage Optimization

AI models can analyse usage patterns and optimize data storage by automating data backup and recovery processes. This ensures data integrity and availability with cost-effective storage solutions.

Continuous Monitoring and Alerting

AI-powered monitoring systems can continuously monitor data health, performance metrics and anomalies, ensuring that any issues are detected and addressed promptly. They provide real-time alerts for potential issues or deviations from expected behaviour.


As the pharmaceutical industry navigates the new age of data, effective data management has become a necessity. Data management strategies must meet the unique challenges of data security, quality and adhering to strict compliance standards. By embracing innovative technologies, pharmaceutical companies can streamline their operations and gain competitive edge through innovation and making informed decisions.

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