Our Solutions for Retail and CPG


Our analytics solutions are available as Vertical SaaS solutions along with ad hoc analyses
to cover the breadth and depth of retail and consumer packaged goods companies

Marketing Analytics

We provide a wide range of marketing solutions including forecasting, market analysis, spend optimization (marketing mix optimization), brand scorecards and ROI analysis

Sales Analytics

To improve sales of your organization, we provide multiple analytical solutions including sales forecasting, demand forecasting, pricing and promotional optimization

Merchandising and Store Operations 

We enable optimization of merchandising and store operations through assortment optimization, planogram and store layout analysis, grand opening and in-store traffic analysis

Customer Analytics

Our customer insights and advanced analytics solutions include segmentation, cross sell/up sell analysis, customer lifetime value, trial and repeat shopper analysis as well as performance tracking

Data Management

Our data management solution offers customized data integration module with business specific rules and metrics
along with drag and drop interactive UX, eliminating the need for complex coding.

Data Health

Ensures consistent, accurate and reliable data flow through neural network driven automation

Neural Network DQF

Intelligent and automated quality framework allows for proactive data health monitoring and controlling

Customers/Product Masters

Improve data match through validation of masters using combination of automated and manual logics

Item Coding

Improve product tracking and reporting through item coding and classification, dictionary creation and maintenance

Data Integration

Optimize storage and accelerate data access from logical data marts built to meet business requirements

Big Data Management

Execute complex analytical models in parallel, to maximize insights, using our UI driven Big Data framework


Our technical stack allows a range of analytics, business integration and
On-The-Go slicing and dicing to give a 360 degree view of data

Big Data Implementation

  • Implement big data framework
  • Big data solutions for slicing and dicing data
  • Analytical apps such as test–control studies to rapidly analyze promotion effectiveness

Text Mining and NLP

  • Custom text mining algorithms
  • Pre-built accelerators
  • Leverages advanced machine learning techniques
  • Unstructured and real world data

Reporting and Business Intelligence

  • We help recommend the right platform
  • End-to-end implementation
  • Development and hosting frameworks
  • Range of BI tools such as such as Tableau, Spotfire, PowerBI, Microstrategy

Data Visualization

  • Advanced data visualization platforms
  • Highly interactive visuals
  • Direct integration with BI and analytics layers
  • Compatible across all devices -
    web, desktop and mobile

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